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Featured Project

4PillarsFit App

The launch campaign that hit Top 25 in the App Store fitness category, plus the workout content library and ongoing marketing imagery.

Top 25
App Store, fitness category
100s
Of in-app videos produced
Full
Brand & social content stack
4PillarsFit new coach announcement Coach announcement
4PillarsFit

The engagement

  • Ran the launch campaign that hit Top 25 in the App Store fitness category.
  • Generated all social media content for the brand across every channel.
  • Produced hundreds of videos and all in-app media assets at consistent quality and cadence.
  • Produced testimonial videos that anchored the landing page and ad rotation.
  • Coach intros and team announcement video production.
  • Marketing imagery and brand stills for paid social and the App Store listing.
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4PillarsFit client testimonial
Client Testimonial
4PillarsFit
01 / Capability

Launch Campaign (Hit Top 25 In The App Store)

A complete launch run, pre-launch through retention, driven by real-client testimonials that gave the campaign its conversion engine.

Pre-Launch Strategy

  • Defining target audience segments (age, fitness goals, social habits)
  • Influencer outreach and partnership planning
  • Pre-launch marketing plan: teasers, email waitlists, early access

Launch Marketing

  • Social media launch campaigns across Instagram, Facebook, TikTok, YouTube
  • Paid advertising on Google, Facebook, and Instagram
  • Influencer collaborations and app demo videos
  • User-generated content campaigns (challenges, transformations, progress sharing)
  • User testimonial videos for landing page and ad rotation
4PillarsFit Exercise Library example
In-App Exercise Example
4PillarsFit
02 / Capability

Created Virtual Library

Hundreds of workout videos produced at consistent quality and cadence. The content library the app was built on.

Pre-Production

  • Plan exercise categories and create shot lists
  • Collaborate with trainers for proper form and modifications
  • Hire fitness professionals and organize schedules
  • Write scripts for exercise cues and instructions
  • Secure location, equipment, and set design

Production

  • Film exercises from multiple angles and levels (beginner to advanced)
  • Voiceover instructions or live trainer guidance
  • Ensure correct form and clear visuals across the library

Post-Production

  • Edit exercise videos with intros, overlays, and branded elements
  • Sync audio with movement, add captions and visual cues
  • Export in formats optimized for mobile and app use
  • Organize the library by categories and tags for in-app access
4PillarsFit marketing imagery
Marketing Imagery
4PillarsFit
03 / Capability

Marketing Imagery

Stills built for paid social, the App Store listing, and the brand's ongoing content cadence. Brand-consistent across every platform.

What that included

  • Plan the visual style and key elements to highlight
  • Organize location, props, and equipment
  • Capture high-quality images with brand consistency
  • Edit for clarity, color, and branding elements
  • Format images for different platforms (social, web, print)
  • Distribute across marketing channels and track performance

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