Peter Attia, MD | Take Your Shot Productions

Short-form ad

The engagement

Short-form ads across four different revenue streams: premium articles, premium podcast, topic guides, and premium membership.
Helped take the channel past one million subscribers by repackaging long-form expertise into shareable shorts.
Ran the social media operation across every channel, hook and thumbnail testing.
Advised and directed social media analytics, tied to channel and campaign decisions.
Production support for Early Medical, one of the most respected names in longevity medicine.

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Premium Article Promo

Peter Attia · Early Medical

01 / Revenue Stream

Premium Article Funnel

Created a new way to promote the Premium Articles by generating a whole new pipeline of video ads built to promote text-only content. Built to convert listeners and followers into Early Medical members.

What that included

Designed and stood up the video-ad pipeline for the article catalog
Identifying the strongest hook from a long-form article
Tight 20-to-30 second cut with captions and emphasis
Brand-consistent typography and color across the ad set
Variant testing for hook, thumbnail, and CTA placement

Modern AI in the production stack

AI-generated graphics and motion to bring text-only articles on screen
AI voice generation on select clips for narration and on-screen reads
Modern AI filming and post workflow built to ship at scale, on cadence
AI-assisted hook iteration and copy variants for paid-social testing

Premium Podcast Promo

Peter Attia · The Drive

02 / Revenue Stream

Premium Podcast Funnel

Premium subscription ads aimed at podcast-native viewers of The Drive, one of the top medical podcasts in the country. Built for listeners who already trust the show.

What that included

Hook strategy built around show signature voice
Episode highlight curation and cut
Brand alignment with The Drive's visual standard
Captions, color, and CTA built for paid social

Zone 2 Topic Guide Promo

Peter Attia · Early Medical

03 / Revenue Stream

Topic Guides Funnel

Spearheaded the Topic Guides program, creating a new and organized outlet for the audience to digest the back catalog of expert content. Short-form promos pulled people into the deep-dive guides on a specific subject.

What that included

Stood up the Topic Guides program end to end
Mined the back catalog for the strongest evergreen material
Hook strategy tied to the guide's subject and target listener
Excerpt curation from the long-form source
Conversion-focused captions and CTAs
Paid-social variants for testing message and audience

Premium Membership Promo

Peter Attia · The Drive

04 / Revenue Stream

Premium Membership Funnel

The workhorse paid-social asset for the subscription. Positioned across multiple cuts to test message and audience fit.

What that included

Subscription-positioning ad creative
Multiple cut-downs for testing hooks and offers
Conversion-focused captions and CTAs
Iteration based on paid-social performance data

Social Channel Cut

Peter Attia, MD

05 / Capability

Social Media Management & Analytics Direction

Ran the day-to-day social engine and the analytics layer behind it. Repackaging strategy and channel-level direction that helped take YouTube past one million subscribers.

What that included

40+ pieces of content produced per month
Running every social channel: Instagram, YouTube Shorts, X, Facebook
Long-form to short-form repurposing strategy
Hook, thumbnail, and opener A/B testing
Cross-platform analytics read-outs feeding back into creative
Channel growth advisory through the 1M subscriber milestone
Production support for Early Medical alongside the channel work

Got a long-form library that needs to earn its keep?

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