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Featured Project

Sheepdog Response

2020 to 2024. Sole media and marketing lead through a period of rapid growth, from four people in a garage to a national facility and 50+ employees across the country.

4 → 50+
Employees, garage to national
New
Revenue stream launched
4 yrs
2020 to 2024
Sheepdog Response hero video Instructor film
Sheepdog Response

The engagement

  • Created a new revenue stream by spearheading all virtual training products from concept through launch and marketing.
  • Fourth full-time employee, helped grow the company from a garage to a national facility and 50+ employees.
  • Sole media and marketing lead through the entire scale-up.
  • Produced all ad creative across the company's growth period.
  • Built and ran the content engine across YouTube, Instagram, and paid social.
  • Set the visual standard across instructor films, product launches, and brand work.
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Gun Belt, Sling, and IFAK Promo
Gun Belt, Sling, and IFAK
Sheepdog Response
01 / Capability

Product Launches

Each product release came with a complete launch campaign. Hero creative, paid ads, email, partner outreach, and press, all running in one cycle.

What that included

  • Product launch campaign ideation and execution
  • Social media product teasers and countdowns
  • Email marketing campaign creation
  • Press releases and media outreach
  • Influencer marketing and product reviews
  • Paid ad campaigns (Google Ads, META Ads, social media)
  • Event planning (virtual or in-person) for launch
  • Content creation: blogs, videos, product demos
  • Product giveaway and contest strategy
Precision Rifle Part 1
Precision Rifle Virtual Training
Sheepdog Response
02 / Capability

Virtual Trainings

Created a new revenue stream by spearheading all virtual training products from concept through launch and marketing. Ran full ad campaigns around each launch.

Planning & Development

  • Curriculum and content development (modules, lessons)
  • Scriptwriting and instructional design
  • Timelines and milestones for course delivery

Pre-Production

  • Sourcing and creating training materials (videos, slides, worksheets)
  • Setting up a virtual training environment
  • Selecting and onboarding subject matter experts

Production & Post

  • Professional recording of training sessions, coordinating SMEs
  • Video editing for training modules and sessions
  • Closed captions, subtitles, and accessibility features
  • Visual and graphic design, audio enhancement

Distribution & Engagement

  • Hosting on LMS, YouTube, and private portals
  • Promotion through email and social media
  • Ran full ad campaigns around each virtual training launch
  • Post-training feedback and follow-up cycles
SDR Low Viz Waist Pack
Low Viz Waist Pack
Sheepdog Response
03 / Capability

Social Media Management

Turn-key media production wired into a daily content engine across every channel.

What that included

  • Turn-key media production
  • Account optimization across Facebook, Instagram, YouTube, X, LinkedIn
  • Content calendar creation and scheduling
  • Daily posting and engagement management
  • Community management and customer interaction
  • Influencer outreach and collaboration
  • Social media campaign creation and management
  • Paid social media advertising
  • Crisis management and reputation monitoring

More work, more capability

A broader look at what we shipped.

Freedom Christmas Ad
Freedom Christmas Ad
Sheepdog Response
  • Holiday short-form ad for paid social.
  • Native to the brand voice.
Dry-Fire Virtual Training
Dry-Fire Virtual Training
Sheepdog Response
  • Digital product launch built for paid social.
  • Launch creative for recurring revenue.
How to load and unload your firearm
Load and Unload Your Firearm
Sheepdog Response
  • Instructional short built for social distribution.
  • Brand-voice native, hook-first cut.

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