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Tim Kennedy Operations

A four-year creative direction engagement, 2020 to 2024. Built and ran the complete content operation for one of the most recognized names in the action and adventure space.

1M+
Instagram followers
5M+
Monthly cross-platform reach
4 yrs
2020 to 2024
Tim Kennedy Operations hero video Instructor film
Tim Kennedy Operations

The engagement

  • Grew his personal Instagram past one million followers as creative director.
  • Drove roughly 5M+ monthly cross-platform reach across the wider network.
  • Built and ran the complete content operation across YouTube, Instagram, Facebook, and X.
  • Talent direction across commercials and brand partnerships.
  • Owned the editorial and creative standard, mentoring contract editors.
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Bison Harvest
Bison Harvest
Tim Kennedy
01 / Capability

Social Media Management

Managed multiple accounts ranging from 100,000 to 1,000,000+ followers, with an average monthly reach of 5,000,000+ across the network. Turn-key media production wired into a daily content engine.

What that included

  • Content idea generation, calendars, and turn-key production
  • Daily posting and engagement management
  • Community management and audience interaction
  • Hashtag research and trend implementation
  • Influencer outreach and collaboration
  • Social media campaign creation and management
Action Force, Code Name Duster
Action Force, Code Name Duster
Action Force Toys · Tim Kennedy
02 / Capability

Brand & Partner Collaborations + Talent Direction

Sponsor partnerships and on-camera direction run end to end. From the brief through the cut, with Tim and his collaborators directed to land the spot as both the brand and the talent.

Campaign Planning

  • Develop content strategies based on sponsor requirements
  • Coordinate content approval between talent and sponsor
  • Schedule deliverables: posts, stories, and promotional content

Execution

  • Oversee content creation and brand consistency
  • Manage deadlines so deliverables ship and post on time
  • Facilitate communication between talent and sponsor for changes and feedback

Talent Direction

  • On-camera direction for Tim and rotating cast across commercials
  • Performance shaping tuned for short-form and broadcast cuts
  • Brand-voice alignment across every collaboration
RPR Commercial, BTS
RPR Commercial, BTS
Tim Kennedy · RPR
03 / Capability

Large-Scale Video Production

Production on the scale these shoots actually required. Crews of ten-plus, contractors, partner agencies, public-figure talent, multi-cam coverage, aerial, and full pre-production for every day on set.

On set

  • Multi-camera setups, multiple operators, dedicated audio and lighting
  • Drone shoots with FAA-licensed operator
  • Helicopter shoots for hero shots and aerial coverage
  • Studio and on-location production at any scale the shoot called for
  • Pre-production package on every shoot: call sheet, shot list, equipment plan

Team & coordination

  • Running multiple team members across producer, DP, audio, lighting, and grip
  • Collaborating and working with outside production teams and partner agencies
  • Directing contractors and freelancers brought on for specific shoots
  • Editorial standard held across the contract editor team

Talent & cast

  • Hiring actors and on-camera professionals for commercial work
  • Talent direction on-set with public-figure performers
  • Coordinating sponsor approvals and brand-partner deliverables

More work, more capability

A broader look at what we shipped.

811 with Tim Kennedy
Call Before You Dig
811 · Tim Kennedy
  • National PSA built around a recognizable face.
  • On-location production with strong pacing.
Noble Defender product launch promo
Noble Defender Launch
Tim Kennedy
  • Sponsor partnership creative for an outdoor brand.
  • Brand-voice native across the campaign.
Freedom Christmas Ad
Freedom Christmas Ad
Freedom · Tim Kennedy
  • Sponsor holiday ad built around the talent's voice.
  • Native short-form fit for paid social.
Dodge 25/8 Give-Away
25/8 Give-Away
Dodge · Tim Kennedy
  • Sponsor partnership executed as a short-form ad.
  • Driven by the talent's voice for native fit.

Want this kind of creative direction for your brand?

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