Service 06
The reporting that proves the content is working. Numbers that drive the next decision.
What I bring to analytics

Track record
Reporting only matters if it changes what you do next. We tie every number to a creative or campaign decision, so the dashboards stay useful, not decorative.
How we approach it
What is the channel actually doing today, and what should the bar be a quarter from now.
One page of what moved, what did not, and what we are changing in the next cycle.
Reporting that loops back into creative and calendar. Numbers that change what we shoot next.