Pre-Production

Every shoot starts here. Concept, script, schedule, and budget, locked before a camera rolls.

What I bring to pre-production

Creative concept development that pressure-tests the idea against the audience and channel.
Scripts and storyboards that read on camera and translate to set.
Production scheduling and budgeting built around talent availability and real-world constraints.
Location scouting, permits, casting, and crew planning.
Pre-production packages: call sheets, shot lists, equipment plans, contingencies.

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The position

Great shoots are made in pre-production.

The shoots that work, Toyota's Veterans Day spot with Dakota Meyer, 811's Call Before You Dig with Tim Kennedy, the multi-year content engine for Tim Kennedy's network, all started with a strong brief and a locked schedule. Pre-production is the work, not the homework. So the shoot day is execution, not improvisation.

How we approach it

Concept. Plan. Package.

Concept and brief

We pressure-test the idea, the audience, and the channel before anyone gets near a camera. Output is a one-page brief everyone signs off on.

Script, board, schedule

Scripts that read on camera, storyboards that translate, and shoot schedules built around talent availability and the budget.

Pre-production package